Targeting Illegal Immigration: It’s Just the Biggest Market

We traditionalists seem to be preaching to the choir while we practice more hand-wringing over our constantly unanswered question: Why is it that our government seems so unconcerned about this massive invasion of illegal immigrants?

Here’s the simple answer. It’s all about numbers: money, power, and population growth!!! The Hispanics have it and they are taking control. The business sector knows it, the political parties know it, and the rest of us are just waking up to these facts of life.

Note: The word “Hispanic” is a term denoting a derivation from Spain, its people and culture. It follows the same style of use as Anglo, which indicates a derivation of England and the English. . . . It is therefore not a racial term, although as used in the United States it often carries racial connotations. The term was first adopted in the United States by the administration of Richard Nixon[1] and has since been used as a broad form of classification in the U.S. census, local and federal employment, mass media, and business market research.

The problem with Hispanic market research is that there is no ethical concern as to whether the Hispanic populations they are targeting are U.S. citizens, legal immigrants, or illegal aliens, as long as they are spending disposable income. And the Hispanic population as a whole has plenty to spend. Additionally, much of the Hispanic population is in sympathy with the “plight” of the illegal immigrants.

If it wasn’t so sad it would be amusing to watch the antics of both the Democratic and Republican parties in their feeble attempts to pander to the growing Hispanic clout. It’s obvious that both parties are playing the appeasement game – a game always played by the weak and defeated. Democrats, the most obvious of the panderers, expect to substantially enlarge their base with the “undying loyalty” of the high birth rate low income new immigrants. The legal status of these immigrants matters little to the Democrats. They foresee an open-border sort of non-nation multicultural America of the future where every culture will prosper in their balkanized socialistic utopia. Utopia for the left means destroying every last vestige of nationhood and keeping divisive racial fires burning.

The Republicans, the more pragmatic of the two parties, are literally banking on capitalism through globalization and privatization as a way to ensure America’s economic growth by focusing on Hispanic economic clout. Once most of our government has been successfully globalized and privatized, it really won’t matter what we call this piece of ground, or what language we speak. Basically, this once proud nation will be just another multicultural market place that the Republicans intend to control. Republicans know that Utopia is a myth and they don’t care a hoot about race as long as disposable income remains the only unifying force of the land.

But what about the great majority of American citizens who have expressed their grave concerns about illegal immigration to their legislators and to congress, don’t we matter? Isn’t it important that our laws be obeyed instead of rewarding law-breakers who have violated our borders? Isn’t our language worth protecting? Isn’t our American history and culture worth saving from hordes of illegal immigrants who have no intention of assimilation, and who have demonstrated that our laws only apply to us “Nationalistic” suckers who call ourselves “U.S. Citizens”?

The answer is pretty clear. No, friends, we don’t matter much any more. If what we think about this great nation did matter, we would have plenty of voices in congress and in our state legislatures echoing what We The People are demanding. Our law-abiding voices have fallen upon deaf ears.

It’s really all up to us now – each of us acting individually. It’s not enough to blog every day and to feel oh so self-satisfied that we have reached a few like-minded people that actually did bother to read our entire post. We’ve got to make our demands known to our elected officials every day. We’ve got to contact the media every day and demand that our voices be heard. We’ve got to be out there talking to people every day. We’ve go to make a lot of noise every single day.

For those of us who are too timid or too complacent to bother, here are a few facts that spell out how this nation’s demographics are changing and will drastically change in the next few years:

Hispanics: Minority group with most disposable income
The Selig Center for Economic Growth recently released its annual report, "The Multicultural Economy," that showed Hispanic spending power in 2007 is $863 billion in 2007, the most of any other minority group and up 300 percent since 1990 -- according to an article on RTO.com. . .

Undocumented immigrant labor currently accounts for an estimated 5-8 percent of the total U.S. workforce. One million of the 2.5 million new jobs created in the U.S. in 2004 went to immigrants. Over 56 percent of all immigrant workers in the U.S. are Hispanic (37 percent of these workers are Mexican). . .

Read THE BUSINESS CASE FOR IMMIGRATION REFORM (Talking Points)

This is from Hispanic Trending (A Latino Marketing & Advertising Blog)

ATHENS, Ga. - Disposable income controlled by minorities will continue growing at a faster rate than that of white households at least through 2009, according to a study released by the University of Georgia . . .

There is some good news to report.
Second- and third-generation Hispanics tend to favor English

Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor, according to a new U.S. Hispanic Media Market: Projections to 2010 report issued by HispanTelligence®, the research division of Hispanic Business Inc.

· Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
· While traditionally Spanish-language advertising was used to reach Hispanics, new data indicate second- and third-generation Hispanics tend to favor English.
· As a result, ad spending growth in some sectors of the U.S. Hispanic market is slowing as advertisers debate which Hispanic demographic to target.

"The shift in language preference is forcing advertisers to look beyond the monolinguistic and homogeneous stereotypes of Hispanic consumers," states Juan Solana, Chief Economist at HispanTelligence®. "Advertisers are becoming more aware of the complexity of this demographic and are refining their messaging to ensure relevance."

The U.S. Hispanic Media Market: Projections to 2010 report highlights the latest research on the top Hispanic DMAs, the top advertisers in the Hispanic market, purchasing power by language preference, and top Hispanic ad agencies, as well as trends in radio, television, print, and Internet advertising to reach Hispanics. The report can be purchased online at U.S. Hispanic Media Market: Projections to 2010

As a result, the media landscape has begun to change, with new publications and television networks, like Sí TV, aimed at the English-speaking and bilingual Hispanic consumer. FOX and ABC, today, the third and fourth most-watched television networks, are in front of Univision's sister Spanish-language station, TeleFutura. Future growth will come from the acculturating segments within the Hispanic population, not just from the recent arrivals, who tend to be Spanish-language dominant, and who have characterized the paradigm for so long.

If this is the case, it's worth noting that businesses and corporations that continue to force Spanish as a primary means of communication can only be targeting the new and mostly illegal arrivals.

The Latino Small-Business Boom
Hispanics in the United States are opening businesses at a rate that is three times as fast as the national average, according to a report by the U.S. Census Bureau. . .

A June 2002 Zogby poll of Mexicans found that a substantial majority of Mexican citizens believe that southwestern America is rightfully the territory of Mexico and that Mexicans do not need the permission of the U.S. to enter. The poll found that 58 percent of Mexicans agree with the statement, "The territory of the United States' southwest rightfully belongs to Mexico." Zogby said 28 percent disagreed, while another 14 percent said they weren't sure.percent said they weren't sure.

Read Chicano Nationalism, Revanchism and the Aztlan Myth

Note: Revanchism (from French revanche, "revenge") is a term used since the 1870s to describe a political manifestation of the will to reverse territorial losses incurred by a country, often following a war. Revanchism draws its strength from patriotic and retributionist thought and is often motivated by economic or geo-political factors. Extreme revanchist ideologues often represent a hawkish stance, suggesting that desired objectives can be reclaimed in the positive outcome of another war. . . .
Modern revanchist politics often center around certain areas of historic competition and claims of ownership, as in the case of Carpathian Ruthenia and Israel/Palestine. As part of the recurring immigration debates in the United States, anti-illegal immigration groups have raised the specter of a "reconquista" (reconquest) of the American Southwest by Mexicans and Mexican-Americans. Much of the Southwest was originally part of Mexico, prior to being annexed by the United States in the 1848 Treaty of Guadalupe Hidalgo. There has never been a significant movement among Mexicans or Mexican-Americans to return the conquered lands to Mexico, although anti-illegal immigration groups have argued that there is an erasure of the borders between these two countries due to massive immigration and separatist sentiments allegedly held by new immigrants. Statements made by the National Council of La Raza about "resettling" the mythical kingdom of Aztlan have helped to make the immigration debate more tense still.

Source: http://en.wikipedia.org/wiki/Revanchism

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Additionally Trackposted to Blue Star Chronicles, and The Random Yak, and http://vanishingamerican.blogspot.com/2007/01/slow-capitulation.html”>Vanishing American